Post by account_disabled on Mar 4, 2024 11:49:55 GMT 2
Freemium plans serve as an educational marketing channel to sell the benefits of premium plans. Users get a taste of the restrictions and are incentivized to upgrade. The combination of freemium plans and free trials leverages the strengths of both models. Trials reduce friction for user onboarding, while freemium provides an ongoing marketing channel. Major products like Dropbox and Evernote successfully use this mixed model. Examples of SaaS companies using product-led growth Supademo Darsena Message Numeric Trust Mary 1. Supademo Supademo Supademo allows companies to create interactive product demos and trials without having to resort to coding. Users can create multi-step product workflows, customize branding, limit access permissions, and view engagement and conversion analytics.
Their PLG strategy revolves around enabling product teams to quickly publish polished product demos that prospects can experience for themselves, increasing user engagement over static sales material. Number of employees: 6 PLG Model: Mixed Canada Phone Number Model (Freemium and Free Trial on Paid Plans) Year of foundation: 2022 Number of customers: over 10,000 Revenues: 6 Digits ARR 2. Docks Dock Dock helps revenue teams create custom deal rooms, onboarding plans, and customer portals to improve the customer buying and onboarding experience. Consolidate project plans, videos, proposals, and other sales and onboarding materials into trackable workspaces that teams can easily share with prospects and customers. Dock's product-driven growth strategy focuses on free access to software to demonstrate its value.
The pricing tiers are strategically designed to convert users from free to paid plans. The free plan offers enough value for small to medium-sized teams. Then, as your needs grow, Business and Enterprise plans offer features like single-sign-on (SSO), custom branding, and CRM integrations. Number of employees: 13 PLG Model: Freemium Year of foundation: 2021 Number of customers: over 100 3. Missive Missive Missive is a team email and collaboration platform designed to help teams communicate and work together more effectively through shared inboxes and conversations. It allows you to break conversations into threads to prevent messages from getting buried, and provides accountability with notifications, so team members know who is taking care of conversations. Missive's product-driven strategy focuses on letting teams experience the benefits of shared inboxes and threaded conversations.
Their PLG strategy revolves around enabling product teams to quickly publish polished product demos that prospects can experience for themselves, increasing user engagement over static sales material. Number of employees: 6 PLG Model: Mixed Canada Phone Number Model (Freemium and Free Trial on Paid Plans) Year of foundation: 2022 Number of customers: over 10,000 Revenues: 6 Digits ARR 2. Docks Dock Dock helps revenue teams create custom deal rooms, onboarding plans, and customer portals to improve the customer buying and onboarding experience. Consolidate project plans, videos, proposals, and other sales and onboarding materials into trackable workspaces that teams can easily share with prospects and customers. Dock's product-driven growth strategy focuses on free access to software to demonstrate its value.
The pricing tiers are strategically designed to convert users from free to paid plans. The free plan offers enough value for small to medium-sized teams. Then, as your needs grow, Business and Enterprise plans offer features like single-sign-on (SSO), custom branding, and CRM integrations. Number of employees: 13 PLG Model: Freemium Year of foundation: 2021 Number of customers: over 100 3. Missive Missive Missive is a team email and collaboration platform designed to help teams communicate and work together more effectively through shared inboxes and conversations. It allows you to break conversations into threads to prevent messages from getting buried, and provides accountability with notifications, so team members know who is taking care of conversations. Missive's product-driven strategy focuses on letting teams experience the benefits of shared inboxes and threaded conversations.