Post by ivykhan885 on Mar 7, 2024 6:33:25 GMT 2
Since email marketing began to spread, spam has unfortunately become a widespread practice. Email providers have developed special filters to combat this phenomenon, but they are not always reliable. How to do email marketing while avoiding spam? If you want to create email marketing campaigns that reach the recipient directly, contact us ! Suspected spam Share on Facebook Share on LinkedIn REQUEST INFO ON DEM SOLUTIONS! Suspected spam: what does it mean? Sometimes, when we open our email inbox, a "suspected spam" warning may appear. What does it mean? When we talk about suspected spam, we mean that category of emails that could come from unsafe and/or unwanted addresses. As anticipated in the introduction, over time email providers have developed increasingly precise, but not yet infallible, spam recognition and blocking software . Unfortunately, even today it can happen that promotional emails to which consent has been given, periodic newsletters and other content are hidden by these filters, damaging both the sender and the recipient at the same time .
In these cases the sender, probably armed with good intentions and driven by a desire to share information and deepen the bond with the contact, risks having the contents blocked without the possibility of appeal . Spam as a phenomenon involves different types of communication, but in the world of email marketing it is particularly present; we will therefore see how to do email marketing without spam, in order to maximize the return on investment and the communication reach of your campaigns. How to do email marketing without spam? An example Let's suppose that Australia Telegram Number Data company that operates in large-scale retail trade wants to advertise, at the beginning of the school term, office and stationery products through promotional emails to some contacts selected from its database. To reach the inboxes of these people and not be classified as spam email marketing, it will be necessary to scrupulously observe some rules. Firstly, the contents of the message must go hand in hand with a well-organised layout and a structured acquisition funnel upstream; secondly, although it is a promotional email, the use of some words in a too insistent or repetitive way can automatically activate spam filters, nullifying all the work done. Although the text is important, to avoid ending up as suspected.
spam the message must be inserted into a defined template , in which the reader's attention will be guided step by step. In our example it could be useful to show, perhaps in conjunction with the start of school, a series of dedicated offers on pencil cases, backpacks and other stationery items. Connecting text, images and scrolling menus will allow recipients, right from the email, to identify the salient points of the promotions and possibly delve deeper into the discussion. A final element, which goes beyond the email itself, concerns the selection of contacts to whom to send the contents . When the recipient user has no interest in certain types of products, the delivered message is often considered suspicious spam by its provider, preventing it from being opened and viewed. By carefully choosing the details of parents of children and young people attending nearby elementary and middle schools, this company will be able to launch a campaign aimed at fully targeted users , minimizing risks and maximizing the conversion rate. Avoid suspected spam by sending to the right contacts The selection of the demographics to which to send messages, optimized based on the target audience, is crucial to prevent the messages from being identified as email marketing spam.
In these cases the sender, probably armed with good intentions and driven by a desire to share information and deepen the bond with the contact, risks having the contents blocked without the possibility of appeal . Spam as a phenomenon involves different types of communication, but in the world of email marketing it is particularly present; we will therefore see how to do email marketing without spam, in order to maximize the return on investment and the communication reach of your campaigns. How to do email marketing without spam? An example Let's suppose that Australia Telegram Number Data company that operates in large-scale retail trade wants to advertise, at the beginning of the school term, office and stationery products through promotional emails to some contacts selected from its database. To reach the inboxes of these people and not be classified as spam email marketing, it will be necessary to scrupulously observe some rules. Firstly, the contents of the message must go hand in hand with a well-organised layout and a structured acquisition funnel upstream; secondly, although it is a promotional email, the use of some words in a too insistent or repetitive way can automatically activate spam filters, nullifying all the work done. Although the text is important, to avoid ending up as suspected.
spam the message must be inserted into a defined template , in which the reader's attention will be guided step by step. In our example it could be useful to show, perhaps in conjunction with the start of school, a series of dedicated offers on pencil cases, backpacks and other stationery items. Connecting text, images and scrolling menus will allow recipients, right from the email, to identify the salient points of the promotions and possibly delve deeper into the discussion. A final element, which goes beyond the email itself, concerns the selection of contacts to whom to send the contents . When the recipient user has no interest in certain types of products, the delivered message is often considered suspicious spam by its provider, preventing it from being opened and viewed. By carefully choosing the details of parents of children and young people attending nearby elementary and middle schools, this company will be able to launch a campaign aimed at fully targeted users , minimizing risks and maximizing the conversion rate. Avoid suspected spam by sending to the right contacts The selection of the demographics to which to send messages, optimized based on the target audience, is crucial to prevent the messages from being identified as email marketing spam.